Branding

Name

Coming up with a name maybe the hardest part of the process for setting up a business. When creating a name you may want it to be unique. Make sure the name is not copyrighted. Just remember adding an apostrophe to the name shows possession. Many small businesses make this mistake. Example: Lilly’s Boutique it should read: Lillys Boutique.

Logo

No matter if you have a big well-known business or a small business, your logo sets you apart from other Company’s. It shows the clientele that you company is flashy, personal, crafty or etc. No one really understands how important it is to have a proper logo design.

I have researched many company’s Macarons and Mimosas is very affordable and they have over 500 pre-made designs to choose from. The owner Lindsay is very friendly and down to earth. She answers all your questions and is so helpful.

There are many different types of logos: Main, Secondary and the submark logo. I honestly would not have known the differences until I asked Lindsay. I thought just having one logo would be okay.

However, today, a single logo just won’t make the cut – especially if you are using social media, have a website, enrolled in email marketing, and also printing your logo on things. Your brand does need alternate logo options.

https://macaronsandmimosas.com/why-should-your-brand-have-alternative-logos/

I have learned what the different file formats are too. PNG is a transparent background and a JPEG has the white background. There are so many factors when coming up with a logo: name, brand colors and etc.

Marketing

In any business it’s all about making money. When starting out there may not be that money for advertising. Use all the social media plate forms you can: facebook, instagram, snapchat, Tic-Tok, Pinterest and You-Tube. Promote for free and try to get your business out there. Use #hashtags 🙂